As ‘Aedas Presents’ celebrates a successful 18 month term, (including an Arts & Business Cultural Champion Award!) I wanted to examine the impact that this region-wide arts and business initiative has had on local emerging artists and look at what the future holds for this programme that has gained significant momentum in the city within a very short space of time.
‘Aedas Presents’ has enabled the work of more than 30 artists from West Midlands’ universities and colleges to be showcased to over 2000 of Birmingham’s business and arts community at its Colmore Plaza home.
Aedas Presents is the brainchild of myself as Marketing Coordinator at global architectural practice Aedas and independent curator Charlie Levine. Key supporters include the Birmingham Institute of Art & Design at University College Birmingham, the Birmingham Library and the Royal Institute of British Architects.
It was founded to support and showcase the work of emerging artists, students and graduates from local universities and colleges and to help them get on the first rung on the career ladder. Aedas is a progressive practice dedicated to design excellence, sustainability and providing solutions for the built environment that benefit communities from around the world.
This ethos remains very much the way forward for the built environment and Aedas wanted to help invest in its future. One way of doing this was to find a way to engage with young up and coming talented designers and provide them with an opportunity to showcase their work. Helping them to climb that first rung of the design ladder will enable them to be seen and heard in what is a highly competitive work environment.
At the time of the idea’s inception we had recently moved into our new regional office home, Colmore Plaza. With floor to ceiling glazing and an active frontage to the building this huge atrium was simply ideal to hold the types of showcase events we had in mind.
There is clearly a demand for this type of city centre showcase venue as we have already received an overwhelming expression of interest from a number of art quarters which means that we have showcased exhibitions beyond our initial one year goal. It’s a great achievement and we look forward to continuing the Aedas Presents brand – in this hugely anticipated event, Thrift Radiates Happiness.